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~isPartOf:"Handbook of contemporary marketing in China : theories and practices"
~source:"econis"
~type:"article"
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Handbook of contemporary marketing in China : theories and practices
Technological forecasting & social change : an international journal
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Journal of international economic studies
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Asia Pacific business review
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Best practice der Markenführung
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China economic review : an international journal
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Enterprise & society : the international journal of business history
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Frontiers of business research in China : selected publications from Chinese universities
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International business in the Middle East : case studies
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International business review : the official journal of the European International Business Academy
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International journal of technology marketing : IJTMkt
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Japanese firms in transition : responding to the globalization challenge
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Journal of Asia Pacific business
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Kansai University review of business and commerce
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
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Proceedings of the third meeting of the International Working Group on Price Indices
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Rassegna economica : rivista internazionale di economia e territorio
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Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
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