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~isPartOf:"Handbook of contemporary marketing in China : theories and practices"
~subject:"Konsumentenverhalten"
~subject:"Macroeconomic performance"
~type_genre:"Book section"
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Konsumentenverhalten
Macroeconomic performance
China
3
Cultural identity
3
Kulturelle Identität
3
Consumer behaviour
2
Advertising effects
1
Brand
1
Markenartikel
1
Market segmentation
1
Marketing management
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Marketingmanagement
1
Marktsegmentierung
1
Social network
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Soziales Netzwerk
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Theorie
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Theory
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English
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Chang, En Chi
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Kniazeva, Maria
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Handbook of contemporary marketing in China : theories and practices
Global consumer behavior
10
Cross-cultural and critical perspectives on brands
6
Analyzing the cultural diversity of consumers in the global marketplace
2
Consumption culture in Europe : insight into the beverage industry
2
Handbook of Islamic marketing
2
Handbook of research on international advertising
2
Handbook on cross-cultural marketing
2
Transcultural marketing for incremental and radical innovation
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advertising in developing and emerging countries : the economic, political and social context
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Branding and sustainable competitive advantage : building virtual presence
1
Brands and brand management : contemporary research perspectives
1
Conference proceedings Trends in Business Communication 2020
1
Critical perspectives on diversity, equity, and inclusion in marketing
1
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Emerging research on Islamic marketing and tourism in the global economy
1
Ethics and morality in consumption : interdisciplinary perspectives
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Global cases on hospitality industry
1
Global marketing strategies for the promotion of luxury goods
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of brand relationships
1
Handbook of developments in consumer behaviour
1
Handbook of doing business in South East Europe
1
Handbook of research on ethnic and intra-cultural marketing
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
International marketing ; Vol. I
1
International marketing ; Vol. IV
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Internationalisierung von Vertrieb und Handel
1
Interpretive consumer research : paradigms, methodologies & applications
1
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Luxury marketing : a challenge for theory and practice
1
Marketing and multicultural diversity
1
Marketing in the new global order : challenges and opportunities
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Consumer market segmentation in China
Chang, En Chi
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 185-208)
.
2011
Persistent link: https://www.econbiz.de/10008987117
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2
A happy man in a Buick : how Chinese consumers let western brands enter their lives
Kniazeva, Maria
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 153-172)
.
2011
Persistent link: https://www.econbiz.de/10008987120
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