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~isPartOf:"Handbook of corporate communication and public relations : pure and applied"
~person:"Cooper, Holly"
~person:"Melewar, T. C."
~subject:"Brand management"
~subject:"Produktqualität"
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Brand management
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Cooper, Holly
Melewar, T. C.
McCann, Christopher D.
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Handbook of corporate communication and public relations : pure and applied
International studies of management and organization
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European journal of marketing : EJM
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Routledge studies in marketing
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The journal of brand management : an international journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business ethics quarterly : the journal of the Society for Business Ethics
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Facets of the global corporate brand
Melewar, T. C.
;
McCann, Christopher D.
- In:
Handbook of corporate communication and public …
,
(pp. 158-166)
.
2004
Persistent link: https://www.econbiz.de/10002559120
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