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~isPartOf:"Handbook of hospitality strategic management"
~person:"Chen, Ming-Hsiang"
~person:"O'Neill, John"
~person:"Stomper, Alex"
~person:"Vives, Aldric"
~subject:"1998-2005"
~subject:"Kapitaleinkommen"
~subject:"Markenführung"
~subject:"Preismanagement"
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1998-2005
Kapitaleinkommen
Markenführung
Preismanagement
Brand management
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Hotel industry
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Hotellerie
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Measurement
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Chen, Ming-Hsiang
O'Neill, John
Stomper, Alex
Vives, Aldric
Mattila, Anna
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Handbook of hospitality strategic management
International journal of hospitality management
4
Tourism economics : the business and finance of tourism and recreation
4
The Cornell hospitality quarterly
2
The review of financial studies
2
Discussion paper / Centre for Economic Policy Research
1
International journal of contemporary hospitality management
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Journal of vacation marketing
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The brand challenge : adapting branding to sectorial imperatives
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Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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Recent findings regarding hotel brand and strategy
O'Neill, John
;
Mattila, Anna
- In:
Handbook of hospitality strategic management
,
(pp. 203-213)
.
2008
Persistent link: https://www.econbiz.de/10003809035
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