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~isPartOf:"Handbook of hospitality strategic management"
~person:"Kim, Minsun"
~person:"O'Neill, John"
~person:"Vives, Aldric"
~subject:"Markenführung"
~subject:"Preismanagement"
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Kim, Minsun
O'Neill, John
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Handbook of hospitality strategic management
Tourism economics : the business and finance of tourism and recreation
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International journal of hospitality management
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The Cornell hospitality quarterly
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International journal of contemporary hospitality management
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Journal of vacation marketing
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The brand challenge : adapting branding to sectorial imperatives
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Tourism management : research, policies, practice
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Recent findings regarding hotel brand and strategy
O'Neill, John
;
Mattila, Anna
- In:
Handbook of hospitality strategic management
,
(pp. 203-213)
.
2008
Persistent link: https://www.econbiz.de/10003809035
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