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~isPartOf:"Handbook of marketing"
~person:"Baumgarth, Carsten"
~person:"Keller, Kevin Lane"
~person:"Septianto, Felix"
~subject:"Brand image"
~subject:"Erfolgsfaktor"
~subject:"Werbung"
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Branding
and brand equity
Keller, Kevin Lane
- In:
Handbook of marketing
,
(pp. 151-178)
.
2006
Persistent link: https://www.econbiz.de/10003335062
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