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~isPartOf:"Handbook of marketing"
~person:"Jones, D. G. Brian"
~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
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Jones, D. G. Brian
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Shaw, Eric H.
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A history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Handbook of marketing
,
(pp. 39-65)
.
2006
Persistent link: https://www.econbiz.de/10003335035
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