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Handbook of marketing
Journal of Consumer Research
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Organizational Behavior and Human Decision Processes
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Marketing letters : a journal of research in marketing
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Individual decision-making
Russo, J. Edward
;
Carlson, Kurt A.
- In:
Handbook of marketing
,
(pp. 371-408)
.
2006
Persistent link: https://www.econbiz.de/10003335148
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