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~isPartOf:"Handbook of marketing and finance"
~isPartOf:"Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology"
~isPartOf:"Quantitative marketing techniques and analyses"
~subject:"scales"
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Handbook of marketing and finance
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
Quantitative marketing techniques and analyses
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Scale use and abuse : towards best practices in the deployment of scales
Haws, Kelly L.
;
Sample, Kevin L.
;
Hulland, John
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 226-243
Persistent link: https://www.econbiz.de/10014289828
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