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~isPartOf:"Handbook of marketing and finance"
~person:"Kumar, V."
~person:"Piller, Frank T."
~subject:"Marketingmanagement"
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Customer satisfaction
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Handbook of marketing and finance
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Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
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