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~isPartOf:"Handbook of marketing and finance"
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Handbook of marketing and finance
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Time-series models of pricing the impact of marketing on firm value
Luo, Xueming
;
Pauwels, Koen H.
;
Hanssens, Dominique M.
- In:
Handbook of marketing and finance
,
(pp. 43-65)
.
2012
Persistent link: https://www.econbiz.de/10009552533
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