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~isPartOf:"Handbook of marketing strategy"
~person:"Kumar, V."
~person:"Reichwald, Ralf"
~subject:"Kundenintegration"
~subject:"Messung"
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Handbook of marketing strategy
Journal of the Academy of Marketing Science
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Konzepte für das Service Engineering : Modularisierung, Prozessgestaltung und Produktivitätsmanagement ; mit 10 Tabellen
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Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
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Wertschöpfungsmanagement als Kernkompetenz : Festschrift für Horst Wildemann
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Customer lifetime value management : strategies to measure and maximize customer profitability
Kumar, V.
;
Rajan, Bharath
- In:
Handbook of marketing strategy
,
(pp. 107-134)
.
2012
Persistent link: https://www.econbiz.de/10009530867
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