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~isPartOf:"Handbook of marketing strategy"
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Handbook of marketing strategy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Problèmes économiques : le meilleur de la presse et des revues pour suivre l'actualité
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The evolution of brands : from signals of quality to storehouses of trust
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Cultural brand strategy
Holt, Douglas B.
- In:
Handbook of marketing strategy
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(pp. 306-317)
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2012
Persistent link: https://www.econbiz.de/10009530854
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