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~isPartOf:"Handbook of relationship marketing"
~person:"Kleinaltenkamp, Michael"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
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Handbook of relationship marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Aufbruch : Ingredient Branding schafft Werte
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Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
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Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
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Field guide to case study research in business-to-business marketing and purchasing
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Fundamentals of business-to-business marketing
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Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
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Management for Professionals
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Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
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Relationship
marketing
in consumer markets : antecedents and consequences
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 171-207)
.
2000
Persistent link: https://www.econbiz.de/10001559315
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