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~isPartOf:"Handbook of research on IoT, digital transformation, and the future of global marketing"
~subject:"Marketing"
~subject:"Theorie"
~type:"article"
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Generation Z
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Handbook of research on IoT, digital transformation, and the future of global marketing
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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E-marketing ; Vol. 2
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Fashion marketing
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Journal of business economics : JBE
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Journal of marketing
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Journal of the Operational Research Society : OR
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Kellogg on advertising & media : the Kellogg School of Management
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Media-Perspektiven
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Perspektiven der Kommunikationspolitik
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Quantitative marketing and economics : QME
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The Manchester School
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The journal of brand management : an international journal
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos
;
Herman, Daniel
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 272-301)
.
2021
Persistent link: https://www.econbiz.de/10012816094
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