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~isPartOf:"Handbook of research on customer equity in marketing"
~language:"eng"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~person:"Lee, Ju-Yeon"
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Customer acquisition
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Harmeling, Colleen M.
Krafft, Manfred
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Handbook of research on customer equity in marketing
Journal of the Academy of Marketing Science
8
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Customer engagement marketing
2
Advances in banking technology and management : impacts of ICT and CRM
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Edward Elgar E-Book Archive
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Faculty & research / Insead : working paper series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Journal of service research : JSR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Research handbooks in business and management
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Schmalenbach business review : sbr
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Springer eBook Collection / Business and Management
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Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
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