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~isPartOf:"Handbook of research on customer equity in marketing"
~person:"Kumar, V."
~person:"Piller, Frank T."
~subject:"Marketingmanagement"
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Handbook of research on customer equity in marketing
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The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
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