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~isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~subject:"Advertising"
~subject:"Behavioural finance"
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Advertising
Behavioural finance
Internet marketing
4
Online-Marketing
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Psychology of advertising
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Werbepsychologie
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Werbung
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Advertising planning
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Cognition
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Ethics
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Ethik
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Interactive media
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Chu, Shu-Chuan
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Kim, Yeuseung
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Taskiran, Nurdan Oncel
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Yilmaz, Recep
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Handbook of research on effective advertising strategies in the social media age
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
9
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Wiley finance series
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Discussion paper / Centre for Economic Policy Research
2
Elgar original reference
2
Europäische Hochschulschriften / 5
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
Psychology of decision making in economics, business and finance
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
2
The journal of finance : the journal of the American Finance Association
2
The review of financial studies
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
1
Advances in advertising research
1
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The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
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2
A model for mind-device dialectic and the future of advertising in the social media age
Yilmaz, Recep
;
Taskiran, Nurdan Oncel
- In:
Handbook of research on effective advertising …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011283777
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