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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Handbook on cross-cultural marketing"
~isPartOf:"Islamic finance in Europe : towards a plural financial system"
~type_genre:"Case study"
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Handbook of research on effective marketing in contemporary globalism
Handbook on cross-cultural marketing
Islamic finance in Europe : towards a plural financial system
Enterprise & society : the international journal of business history
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Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Hume, Craig
;
Hume, Margee
- In:
Handbook of research on effective marketing in …
,
(pp. 104-127)
.
2014
Persistent link: https://www.econbiz.de/10010403491
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Understanding culture, motivation, and ethnic consumer behavior
Koo, Fung Kuen
;
Le, Huong
- In:
Handbook of research on effective marketing in …
,
(pp. 47-65)
.
2014
Persistent link: https://www.econbiz.de/10010403586
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