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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Histoire économique et financière de la France / Animation de la recherche"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~person:"Björk, Peter"
~subject:"France"
~subject:"Markenführung"
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Markenführung
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Björk, Peter
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Handbook of research on effective marketing in contemporary globalism
Histoire économique et financière de la France / Animation de la recherche
International journal of consumer studies
Journal of business research : JBR
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How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
Kauppinen-Räisänen, Hannele
;
Björk, Peter
; …
- In:
Journal of business research : JBR
84
(
2018
),
pp. 72-81
Persistent link: https://www.econbiz.de/10011802742
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