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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Histoire économique et financière de la France / Animation de la recherche"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~subject:"France"
~subject:"Markenführung"
~type_genre:"Book section"
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France
Markenführung
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Brand management
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Frankreich
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International market entry
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Louis Vuitton Malletier <Paris>
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Handbook of research on effective marketing in contemporary globalism
Histoire économique et financière de la France / Animation de la recherche
International journal of consumer studies
Journal of business research : JBR
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Global luxury : organizational change and emerging markets since the 1970s
5
The Oxford handbook of luxury business
5
Sustainable Luxury : An International Perspective
4
Building consumer-brand relationship in luxury brand management
3
Contemporary case studies on fashion production, marketing and operations
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Global marketing strategies for the promotion of luxury goods
3
Luxury marketing : a challenge for theory and practice
3
Luxury marketing, sustainability and technology : the future of luxury management
3
New luxury management : creating and managing sustainable value across the organization
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Brand management in emerging markets : theories and practice
2
Building corporate identity, image and reputation in the digital era
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
Advancing insights on brand management
1
Aestetics and style in strategy
1
Apps management and e-commerce transactions in real-time
1
Art wealth management : managing private art collections
1
Brand management ; Vol. 4
1
Consumer brand relationships : meaning, measuring, managing
1
Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic
1
Country of origin effect : looking back and moving forward
1
David Hume's political economy
1
Detox fashion : case studies
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion brand internationalization : opportunities and challenges
1
Fashion branding and communication : core strategies of European luxury brands
1
Flagship marketing : concepts and places
1
Future advancements for CSR and the sustainable development goals in a post-COVID-19 world
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
Interdisciplinary management research XVI ; 1
1
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Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
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