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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Histoire économique et financière de la France / Animation de la recherche"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~subject:"France"
~subject:"Markenführung"
~type_genre:"Fallstudie"
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Handbook of research on effective marketing in contemporary globalism
Histoire économique et financière de la France / Animation de la recherche
International journal of consumer studies
Journal of business research : JBR
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
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