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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Sustainable Luxury : An International Perspective"
~subject:"Emotion"
~subject:"Social web"
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Emotion
Social web
Luxury goods
84
Luxusgüter
84
Consumer behaviour
64
Konsumentenverhalten
64
Fashion
42
Brand management
41
Markenführung
41
Mode
41
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20
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20
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16
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15
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11
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Back, Ki-Joon
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Baek, Eunsoo
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Boardman, Rosy
1
Cao, Dongmei
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Cervellon, Marie-Cécile
1
Cho, Eunjoo
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1
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1
Lee, Rouyi
1
Lee, Yuri
1
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1
Mou, Xinhai
1
Parrott, Guy
1
Parsons, Andrew Grant
1
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1
Shin, Minjung
1
So, Jing Theng
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1
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Handbook of research on effective marketing in contemporary globalism
Journal of fashion marketing and management
Journal of travel and tourism marketing
Sustainable Luxury : An International Perspective
Journal of business research : JBR
26
Journal of retailing and consumer services
12
The journal of product & brand management
8
International journal of hospitality management
7
The journal of brand management : an international journal
7
Journal of global fashion marketing : JGfM
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing intelligence & planning
4
Cogent business & management
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of business ethics : JBE
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of hospitality marketing & management
3
Journal of strategic marketing
3
The journal of services marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business horizons
2
Computer-mediated marketing strategies : social media and online brand communities
2
ESMT working paper
2
European journal of marketing
2
Global marketing strategies for the promotion of luxury goods
2
Human relations : towards the integration of the social sciences
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
2
Springer eBook Collection
2
The service industries journal
2
Tourism management : research, policies, practice
2
Tourism management perspectives : TMP
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Agricultural and Food Economics : AFE
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
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ECONIS (ZBW)
13
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
3
Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? : categorisation and empirical examination
Sun, Yan
;
Wang, Rachel
;
Cao, Dongmei
;
Lee, Rouyi
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 603-621
Persistent link: https://www.econbiz.de/10013384571
Saved in:
4
Chinese consumer attitudes towards second-hand luxury fashion and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
5
The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
6
The luxury of doing nothing : inferring luxury from idleness display in travel setting
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 409-417
Persistent link: https://www.econbiz.de/10012289344
Saved in:
7
The joint effects of need for status and mental imagery perspective on luxury hospitality consumption in China
Mou, Xinhai
;
Gao, Yixing
;
Yang, Wan
- In:
Journal of travel and tourism marketing
36
(
2019
)
9
,
pp. 1050-1060
Persistent link: https://www.econbiz.de/10012179529
Saved in:
8
An integration of cognitive appraisal theory and script theory in the luxury cruise sector : the bridging role of recollection and storytelling
Manthiou, Aikaterini
;
Kang, Juhee
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1071-1088
Persistent link: https://www.econbiz.de/10011758797
Saved in:
9
Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Saved in:
10
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
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