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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Sustainable Luxury : An International Perspective"
~subject:"Emotion"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Premiumsegment"
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Emotion
Luxury goods
71
Luxusgüter
71
Consumer behaviour
58
Konsumentenverhalten
58
Brand management
36
Markenführung
36
Fashion
35
Mode
35
Brand image
20
Markenimage
20
Brand
15
Markenartikel
14
Luxury
9
China
8
Social Web
8
Social web
8
Bekleidungsindustrie
7
Clothing industry
7
Internet marketing
7
Online-Marketing
7
Beziehungsmarketing
6
Gesellschaft
6
Holiday behaviour
6
Hotel industry
6
Hotellerie
6
Luxury brands
6
Relationship marketing
6
Society
6
Textile distribution
6
Textilhandel
6
Urlaubsverhalten
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Luxury fashion
5
Perception
5
Wahrnehmung
5
Bekleidung
4
Brand loyalty
4
Clothing
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Cruise
4
Kreuzfahrt
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Aufsatz in Zeitschrift
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Cervellon, Marie-Cécile
1
Galipienzo, Danielle
1
Hyun, Sunghyup Sean
1
Kang, Juhee
1
Manthiou, Aikaterini
1
Parsons, Andrew Grant
1
Prayag, Girish
1
So, Jing Theng
1
Soscia, Isabella
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Yap, Sheau-fen
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Handbook of research on effective marketing in contemporary globalism
Journal of fashion marketing and management
Journal of travel and tourism marketing
Sustainable Luxury : An International Perspective
Journal of business research : JBR
6
Journal of retailing and consumer services
6
International journal of hospitality management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
The journal of services marketing
3
Human relations : towards the integration of the social sciences
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global fashion marketing : JGfM
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
2
Marketing intelligence & planning
2
The service industries journal
2
Tourism management : research, policies, practice
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of emerging markets
1
Journal of business anthropology
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of hospitality marketing & management
1
Journal of management : JOM
1
Journal of management inquiry
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Journal of organizational behavior : OB ; the international journal of industrial, occupational and organizational psychology and behavior
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
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ECONIS (ZBW)
4
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1
An integration of cognitive appraisal theory and script theory in the luxury cruise sector : the bridging role of recollection and storytelling
Manthiou, Aikaterini
;
Kang, Juhee
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1071-1088
Persistent link: https://www.econbiz.de/10011758797
Saved in:
2
Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Saved in:
3
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
4
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
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