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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Psychology & marketing"
~person:"Ashill, Nicholas J."
~person:"Zhang, Qin"
~subject:"France"
~subject:"Signalling"
~subject:"spillover effect"
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Signalling
spillover effect
Consumer behaviour
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branding strategies
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car
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conflicting signals
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downward extensions
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extension authenticity
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extension fit
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implicit theory
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luxury brands
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Ashill, Nicholas J.
Zhang, Qin
Ahujy, Vandana
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Boisvert, Jean
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Gong, Yanping
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Kim, Sukhyun
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Park, Kiwan
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Shrum, L. J.
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Handbook of research on effective marketing in contemporary globalism
Psychology & marketing
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Does renting luxury make me shine? : the mediating role of perceived signals
Gong, Yanping
;
Zhang, Qin
;
Zhang, Jifei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1599-1609
Persistent link: https://www.econbiz.de/10013280173
Saved in:
2
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
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