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~isPartOf:"Handbook of research on ethnic and intra-cultural marketing"
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Handbook of research on ethnic and intra-cultural marketing
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Re-interpreting marketing's role in the study of the Asian consumer
Ho, Foo Nin
;
Wong, Jared
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 170-180)
.
2022
Persistent link: https://www.econbiz.de/10013502454
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