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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Internet marketing"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Internet marketing
Online-Marketing
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Clothing industry
1
Competitive advantage
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Facebook, Inc.
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Großbritannien
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HR marketing
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Cohen, Ivan K.
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Garcia-Haro, Maria Angeles
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Jabar, Marzanah A.
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Martinez Canas, Ricardo
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Mohana Shanmugam
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Rozi Nor Haizan Nor
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Sims, Julian
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Wolf, Maxim Viktor
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Handbook of research on integrating social media into strategic marketing
Technological forecasting & social change : an international journal
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
Cases on strategic social media utilization in the nonprofit sector
9
Crowdfunding : the corporate era
3
Digital and social media marketing : a results-driven approach
3
Pervasive advertising
3
E-marketing ; Vol. 1
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Internet economics
2
Journal of promotion management : JPM
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Palgrave pivot
2
Premier reference source
2
Advanced digital marketing strategies in a data-driven era
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES)book series
1
Advances in social networking and online communities (ASNOC) book series
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Building corporate identity, image and reputation in the digital era
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Case study and review
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Chandos Publishing social media series
1
Contemporary issues in social media marketing
1
Customer-centric marketing strategies : tools for building organizational performance
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Produktivität von Musikkulturen
1
Digitale Kommunikation
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
E-business managerial aspects, solutions and case studies
1
E-marketing ; Vol. 2
1
E-marketing ; Vol. 3
1
E-marketing in developed and developing countries : emerging practices
1
Edition Business Inside
1
Entrepreneurship marketing : principles and practice of SME marketing
1
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1
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
2
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
3
Value co-creation, social media, and Marketing 3.0 : towards the search for competitive advantage in firms
Garcia-Haro, Maria Angeles
;
Martinez-Ruiz, Maria Pilar
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 99-119)
.
2015
Persistent link: https://www.econbiz.de/10011294609
Saved in:
4
Understanding the use of social media for employer branding
Wolf, Maxim Viktor
;
Sims, Julian
;
Yang, Huadong
- In:
Handbook of research on integrating social media into …
,
(pp. 46-72)
.
2015
Persistent link: https://www.econbiz.de/10011294619
Saved in:
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