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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~person:"Blömeke, Eva"
~type_genre:"Aufsatz im Buch"
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Handbook of research on integrating social media into strategic marketing
Web 2.0 : neue Perspektiven für Marketing und Medien
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Kundenintegration in die Wertschöpfung am Beispiel des Buchmarkts
Blömeke, Eva
;
Braun, Alexander
;
Clement, Michel
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 289 - 303)
.
2008
Persistent link: https://www.econbiz.de/10014559566
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