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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~person:"Gouthier, Matthias H. J."
~type_genre:"Aufsatz im Buch"
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Handbook of research on integrating social media into strategic marketing
Web 2.0 : neue Perspektiven für Marketing und Medien
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Web 2.0-Anwendungen als Corporate Social Software
Gouthier, Matthias H. J.
;
Hippner, Hajo
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 91 - 100)
.
2008
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