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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
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Handbook of research on integrating social media into strategic marketing
Web 2.0 : neue Perspektiven für Marketing und Medien
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
7
Swarm Branding : Markenführung im Zeitalter von Web 2.0
5
Branding and sustainable competitive advantage : building virtual presence
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
4
Marken im Einfluss des Internet : Markendialog März 2009
3
Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Advertising in new formats and media : current research and implications for marketers
2
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bridging the gap between advertising academia and practice
2
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
2
Contemporary research in e-branding
2
Contemporary research in e-marketing ; 2
2
Corporate brand and corporate reputation
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Cutting edge international research
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Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
2
Employer Branding : Arbeitgeber positionieren und präsentieren
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Foundations of corporate heritage
2
Innovative Markenführung und -implementierung
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International mergers and acquisitions
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Leveraging computer-mediated marketing environments
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
New Developments in Online Marketing
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New techniques for brand management in the healthcare sector
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
2
Research perspectives on social media influencers and brand communication
2
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
2
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
Strong brands, strong relationships
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
A Research Agenda for Service Marketing
1
AI-driven marketing research and data analytics
1
Advanced digital marketing strategies in a data-driven era
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Online sport brand communities : sport brand communities
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 35-45)
.
2015
Persistent link: https://www.econbiz.de/10011294621
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2
Markenmanagement im Web 2.0 und Web 3D am Beispiel von Mercedes-Benz
Göttgens, Olaf
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 211 - 229)
.
2008
Persistent link: https://www.econbiz.de/10014559562
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