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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~subject:"Online-Marketing"
~subject:"Theorie"
~subject:"Wirkungsanalyse"
~type_genre:"Fallstudie"
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Handbook of research on integrating social media into strategic marketing
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Gabler Edition Wissenschaft
7
Cases on strategic social media utilization in the nonprofit sector
5
Europäische Hochschulschriften / 5
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Digital and social media marketing : a results-driven approach
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Arbeit und Technik : Schriftenreihe des Instituts Arbeit und Technik im Wissenschaftszentrum Nordrhein-Westfalen
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BREAD working paper
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Business engineering
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Cambridge working papers in economics
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Chandos Publishing social media series
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Contemporary issues in social media marketing
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Controlling und Management
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Customer-centric marketing strategies : tools for building organizational performance
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De Gruyter studies in organization : an international series by internationally known authors presenting current fields of research in organization
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die Internationalisierung von kleinen und mittleren Unternehmungen : Festschrift zum 60. Geburtstag von Honorarprofessor Dr. Helmut Haussmann, Bundeswirtschaftsminister a. D.
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Die Produktivität von Musikkulturen
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Die eTransformation beginnt! : Lessons learned, Branchenperspektiven, hybrid economy, M-Business ; 22. Saarbrücker Arbeitstagung 2001 für Industrie, Dienstleistung und Verwaltung 9. und 10. Oktober 2001, Universität des Saarlandes, Saarbrücken
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Discussion paper / Center for Economic Research, Tilburg University
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Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
2
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
3
Value co-creation, social media, and Marketing 3.0 : towards the search for competitive advantage in firms
Garcia-Haro, Maria Angeles
;
Martinez-Ruiz, Maria Pilar
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 99-119)
.
2015
Persistent link: https://www.econbiz.de/10011294609
Saved in:
4
Understanding the use of social media for employer branding
Wolf, Maxim Viktor
;
Sims, Julian
;
Yang, Huadong
- In:
Handbook of research on integrating social media into …
,
(pp. 46-72)
.
2015
Persistent link: https://www.econbiz.de/10011294619
Saved in:
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