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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
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Brand equity
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Internet marketing
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Markenwert
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Online-Marketing
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Hajli, Nick
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Tugrul, Tugba Orten
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Wang, Yichuan
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Handbook of research on integrating social media into strategic marketing
Journal of business research : JBR
11
Antecedents and outcomes of employee-based brand equity
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
SpringerLink / Bücher
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing and consumer services
5
The journal of product & brand management
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Проблемы современной экономики
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Product & Brand Management
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marken- und Kommunikationscontrolling
3
Marketing Intelligence & Planning
3
Marketing Working Papers
3
Proceedings of International Academic Conferences
3
Qualitative Market Research: An International Journal
3
Qualitative market research : an international journal
3
Administrative Sciences : open access journal
2
Advances in corporate branding
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
Brand management in emerging markets : theories and practice
2
Digital and social media marketing : a results-driven approach
2
Edition Wissenschaft Apprimus
2
European Journal of Marketing
2
European journal of marketing : EJM
2
European management journal
2
European research studies
2
International Journal of Bank Marketing
2
International Journal of Energy Economics and Policy : IJEEP
2
International Journal of Retail & Distribution Management
2
International Marketing Review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of economics and finance
2
International journal of economics and financial issues : IJEFI
2
International journal of hospitality management
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The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten
- In:
Handbook of research on integrating social media into …
,
(pp. 73-87)
.
2015
Persistent link: https://www.econbiz.de/10011294616
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Co-creating
brand
value
through social commerce
Wang, Yichuan
;
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 17-34)
.
2015
Persistent link: https://www.econbiz.de/10011294623
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