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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International marketing review"
~person:"Walsh, Gianfranco"
~subject:"Consumer innovativeness"
~subject:"Migrants"
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Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
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