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~isPartOf:"Handbook of research on international advertising"
~person:"Mueller, Barbara"
~subject:"China"
~subject:"Cultural identity"
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Handbook of research on international advertising
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of international marketing
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Typologies of cultural dimensions and their applicability to international advertising
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Handbook of research on international advertising
,
(pp. 88-108)
.
2012
Persistent link: https://www.econbiz.de/10009513190
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