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~isPartOf:"Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives"
~person:"Aiello, Lucia"
~person:"Bekmeier-Feuerhahn, Sigrid"
~person:"Klein, Armin"
~subject:"Cultural management"
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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The cultural relationship management : case study "Sassi of Matera"
Aiello, Lucia
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Ferri, Salvatore
- In:
Handbook of research on management of cultural products …
,
(pp. 41-57)
.
2014
Persistent link: https://www.econbiz.de/10010348401
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