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~isPartOf:"Handbook of research on mobile marketing management"
~person:"Heinemann, Andreas"
~subject:"Virales Marketing"
~type_genre:"Aufsatz im Buch"
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Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
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