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~isPartOf:"Handbook of research on mobile marketing management"
~source:"econis"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Viral marketing
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Virales Marketing
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Consumer behaviour
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Konsumentenverhalten
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Mobile communications
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Mobilkommunikation
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Customer satisfaction
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Deutschland
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Germany
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Internet marketing
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Chen, Wen-kuo
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Chou, Seng-cho T.
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Haunstetter, Tobias
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Heinemann, Andreas
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Huang, Heng-chiang
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Pousttchi, Key
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Handbook of research on mobile marketing management
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
12
Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
12
Electronic word of mouth as a promotional technique : new insights from social media
9
Word of mouth and social media
9
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
4
Consumer psychology in a social media world
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Customer engagement marketing
3
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
3
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
3
Online reputation management in destination and hospitality : what we know, what we need to know
3
The behavioral enterprise
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
AI impacts in digital consumer behavior
2
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bridging the gap between advertising academia and practice
2
Business and management issues in the global and digital era : Indonesian perspectives
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary issues in social media marketing
2
Contemporary trends in innovative marketing strategies
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Digital Business in Africa : Social Media and Related Technologies
2
Digital advertising : theory and research
2
E-marketing ; Vol. 1
2
Environmental, social, and governance perspectives on economic development in Asia ; part B
2
Handbook of research on customer engagement
2
Handbook of research on integrating social media into strategic marketing
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
2
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Kundenintegration : Forum Dienstleistungsmanagement
2
Leveraging computer-mediated marketing environments
2
Marketing : metaphors and metamorphosis
2
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Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
2
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
3
Understanding consumer recommendation behavior
Chen, Wen-kuo
;
Huang, Heng-chiang
;
Chou, Seng-cho T.
- In:
Handbook of research on mobile marketing management
,
(pp. 401-415)
.
2010
Persistent link: https://www.econbiz.de/10003919394
Saved in:
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