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~isPartOf:"Handbook of research on mobile marketing management"
~subject:"E-commerce"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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E-commerce
Internet marketing
Relationship marketing
Mobile Business
9
Mobile business
9
Mobile communications
4
Mobilkommunikation
4
Innovation adoption
2
Innovationsakzeptanz
2
Marketing management
2
Marketingmanagement
2
Mobile Marketing
2
Mobile marketing
2
Online-Marketing
2
Telecommunications services
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Telekommunikationsdienst
2
Behaviour
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bibliometrics
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Bibliometrie
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Business model
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Consumer behaviour
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Customer acquisition
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Event marketing
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Event-Marketing
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Factor analysis
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Faktorenanalyse
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Fernsehen
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Geschäftsmodell
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Health insurance
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Innovation diffusion
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International marketing
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Internationales Marketing
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English
3
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Dölling, Steffen
1
Möhlenbruch, Dirk
1
Pousttchi, Key
1
Ritschel, Falk
1
Vatanparast, Ramin
1
Wiedemann, Dietmar G.
1
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Handbook of research on mobile marketing management
Journal of retailing and consumer services
14
International journal of business information systems : IJBIS
7
International journal of internet marketing and advertising : IJIMA
7
Information systems and e-business management : ISeB
6
International journal of electronic customer relationship management : IJECRM
6
Journal of business research : JBR
6
Information systems research : ISR
5
International journal of electronic business
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of organizational computing and electronic commerce
5
SpringerLink / Bücher
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of internet commerce
4
Journal of marketing research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Technological forecasting & social change : an international journal
4
E-marketing ; Vol. 3
3
Electronic commerce research
3
Electronic markets : the international journal on networked business
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Global mobile commerce : strategies, implementation, and case studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of management information systems : JMIS
3
SNF report
3
Acta Universitatis Oeconomicae Helsingiensis / A
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
Breaking new ground in theory and practice
2
Economies : open access journal
2
Faculty & research / Insead : working paper series
2
International journal of advertising : the review of marketing communications
2
International journal of business and systems research
2
International journal of business and systems research : IJBSR
2
International journal of consumer studies
2
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ECONIS (ZBW)
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1
Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbook of research on mobile marketing management
,
(pp. 1-9)
.
2010
Persistent link: https://www.econbiz.de/10003919335
Saved in:
2
Theories behind mobile marketing research
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 255-278)
.
2010
Persistent link: https://www.econbiz.de/10003919369
Saved in:
3
Interactive customer retention management for mobile commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Handbook of research on mobile marketing management
,
(pp. 437-456)
.
2010
Persistent link: https://www.econbiz.de/10003919397
Saved in:
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