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~isPartOf:"Handbook of research on mobile marketing management"
~subject:"Innovationsakzeptanz"
~subject:"Online-Marketing"
~type_genre:"Book section"
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Handbook of research on mobile marketing management
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Modern banking : applied theory and practice
2
Advertising, promotion, and new media
1
Building integrated economies in West Africa : lessons in managing growth, inclusiveness, and volatility
1
Computer-mediated marketing strategies : social media and online brand communities
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-marketing ; Vol. 3
1
Emerging topics and technologies in information sytems
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Managing dynamic technology-oriented businesses : high tech organizations and workplaces
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Pervasive advertising
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Strategic system assurance and business analytics
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Brand driven mobile marketing : 5 theses for today and tomorrow
Quente, Christopher
- In:
Handbook of research on mobile marketing management
,
(pp. 468-483)
.
2010
Persistent link: https://www.econbiz.de/10003919402
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