//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of research on mobile marketing management"
~subject:"Internet marketing"
~subject:"Mobiltelefon"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobile business"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Mobiltelefon
Relationship marketing
Mobile Business
9
Mobile business
9
Mobile communications
4
Mobilkommunikation
4
Innovation adoption
2
Innovationsakzeptanz
2
Marketing management
2
Marketingmanagement
2
Mobile Marketing
2
Mobile marketing
2
Online-Marketing
2
Telecommunications services
2
Telekommunikationsdienst
2
Behaviour
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Business model
1
Consumer behaviour
1
Customer acquisition
1
Event marketing
1
Event-Marketing
1
Factor analysis
1
Faktorenanalyse
1
Fernsehen
1
Geschäftsmodell
1
Health insurance
1
Innovation diffusion
1
Innovationsdiffusion
1
Interdisciplinary research
1
Interdisziplinäre Forschung
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Krankenversicherung
1
Kundengewinnung
1
Marketing theory
1
Marketingtheorie
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Case study
1
Fallstudie
1
Language
All
English
4
Author
All
Dölling, Steffen
1
Möhlenbruch, Dirk
1
Nasır, Süphan
1
Pousttchi, Key
1
Ritschel, Falk
1
Vatanparast, Ramin
1
Wiedemann, Dietmar G.
1
more ...
less ...
Published in...
All
Handbook of research on mobile marketing management
Journal of retailing and consumer services
19
International journal of internet marketing and advertising : IJIMA
9
International journal of business information systems : IJBIS
8
Journal of business research : JBR
8
Journal of internet commerce
7
Information systems research : ISR
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of electronic customer relationship management : IJECRM
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Business horizons
5
Technological forecasting & social change : an international journal
5
Electronic markets : the international journal on networked business
4
Global mobile commerce : strategies, implementation, and case studies
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of electronic business
4
International journal of networking and virtual organisations : IJNVO
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
4
Asia Pacific journal of marketing and logistics
3
E-marketing ; Vol. 3
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Information systems and e-business management : ISeB
3
International journal of bank marketing
3
International journal of business innovation and research : IJBIR
3
International journal of electronic commerce : IJEC
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of hospitality marketing & management
3
Journal of marketing research
3
Journal of payments strategy & systems
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
Psychology & marketing
3
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
3
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbook of research on mobile marketing management
,
(pp. 1-9)
.
2010
Persistent link: https://www.econbiz.de/10003919335
Saved in:
2
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
3
Theories behind mobile marketing research
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 255-278)
.
2010
Persistent link: https://www.econbiz.de/10003919369
Saved in:
4
Interactive customer retention management for mobile commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Handbook of research on mobile marketing management
,
(pp. 437-456)
.
2010
Persistent link: https://www.econbiz.de/10003919397
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->