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~isPartOf:"Handbook of research on mobile marketing management"
~subject:"Mobile communications"
~type_genre:"Aufsatz im Buch"
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Handbook of research on mobile marketing management
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Marketing : metaphors and metamorphosis
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Sustainability in fashion : a cradle to upcycle approach
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Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
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Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
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