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~isPartOf:"Handbook of research on mobile marketing management"
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Brand management
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Consumer behaviour
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Customer satisfaction
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Internet marketing
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Konsumentenverhalten
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Kundenzufriedenheit
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Markenführung
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Mobile Business
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Mobile Marketing
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Mobile marketing
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Chen, Wen-kuo
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Chou, Seng-cho T.
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Huang, Heng-chiang
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Nasır, Süphan
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Quente, Christopher
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Handbook of research on mobile marketing management
Telecommunications policy : the international journal of digital economy, data sciences and new media
73
Technological forecasting & social change : an international journal
49
AGDI working paper
37
Journal of retailing and consumer services
26
NBER working paper series
24
Working paper / National Bureau of Economic Research, Inc.
22
Discussion paper / Centre for Economic Policy Research
20
Information economics and policy : IEP
17
International journal of business information systems : IJBIS
17
Journal of business research : JBR
16
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of regulatory economics
15
NBER Working Paper
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of industrial organization
11
SpringerLink / Bücher
11
Discussion paper
10
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Policy research working paper : WPS
10
Working paper
10
International journal of business innovation and research
9
International journal of internet marketing and advertising : IJIMA
9
Journal of development economics
9
NET Institute Working Paper
9
Applied economics letters
8
Asia Pacific journal of marketing and logistics
8
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research
8
Information systems research : ISR
8
Journal of marketing communications
8
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
8
Management information systems : mis quarterly
8
Psychology & marketing
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
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ECONIS (ZBW)
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Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
2
Understanding consumer recommendation behavior
Chen, Wen-kuo
;
Huang, Heng-chiang
;
Chou, Seng-cho T.
- In:
Handbook of research on mobile marketing management
,
(pp. 401-415)
.
2010
Persistent link: https://www.econbiz.de/10003919394
Saved in:
3
Brand driven mobile marketing : 5 theses for today and tomorrow
Quente, Christopher
- In:
Handbook of research on mobile marketing management
,
(pp. 468-483)
.
2010
Persistent link: https://www.econbiz.de/10003919402
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