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~isPartOf:"Handbook of research on mobile marketing management"
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Mobile Business
9
Mobile business
9
Mobile communications
4
Mobilkommunikation
4
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Marketing management
2
Marketingmanagement
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Mobile marketing
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Online-Marketing
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Telecommunications services
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Behaviour
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Bibliometrics
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Consumer behaviour
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Customer acquisition
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Event marketing
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Event-Marketing
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Dölling, Steffen
1
Garito, Marco
1
Manganari, Emmanouela E.
1
Möhlenbruch, Dirk
1
Nasır, Süphan
1
Nohlen, Niklas
1
Pousttchi, Key
1
Reeh, Marc-Oliver
1
Riempp, Gerold
1
Ritschel, Falk
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Schumacher, Henrik
1
Seal, Kala Chand
1
Siomkos, George J.
1
Smolnik, Stefan
1
Vatanparast, Ramin
1
Vrechopoulos, Adam P.
1
Wiedemann, Dietmar G.
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Wiedmann, Klaus-Peter
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Handbook of research on mobile marketing management
Journal of retailing and consumer services
48
International journal of business information systems : IJBIS
23
Journal of payments strategy & systems
22
SpringerLink / Bücher
22
Technological forecasting & social change : an international journal
21
Journal of business research : JBR
20
International journal of e-business research : an official publication of the Information Resources Management Association
19
Information systems and e-business management : ISeB
18
Journal of internet commerce
17
International journal of electronic business
16
The international journal of bank marketing : IJBM
15
Information systems research : ISR
14
M-commerce : global experiences and perspectives
14
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Electronic commerce research
12
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Premier reference source
12
Electronic commerce research and applications
11
Global mobile commerce : strategies, implementation, and case studies
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of bank marketing
11
Trends in mobile technology and business in the Asia-Pacific region
11
International journal of technology marketing : IJTMkt
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Handbook of research in mobile business : technical, methodological, and social perspectives
9
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
International journal of electronic finance : IJEF
9
International journal of internet marketing and advertising : IJIMA
9
International journal of networking and virtual organisations : IJNVO
9
International journal of retail & distribution management
9
Journal of electronic commerce research : JECR
9
Mobile electronic commerce : foundations, development, and applications
9
Electronic markets : the international journal on networked business
8
International journal of consumer studies
8
Journal of global information management : an official publication of the Information Resources Management Association
8
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ECONIS (ZBW)
9
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1
Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbook of research on mobile marketing management
,
(pp. 1-9)
.
2010
Persistent link: https://www.econbiz.de/10003919335
Saved in:
2
A framework for understanding mobile value offering through multi-country studies
Seal, Kala Chand
- In:
Handbook of research on mobile marketing management
,
(pp. 129-156)
.
2010
Persistent link: https://www.econbiz.de/10003919352
Saved in:
3
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
4
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
5
Mobile customer acquisition in the Swiss health care industry : an empirical study
Nohlen, Niklas
;
Smolnik, Stefan
;
Riempp, Gerold
- In:
Handbook of research on mobile marketing management
,
(pp. 213-235)
.
2010
Persistent link: https://www.econbiz.de/10003919364
Saved in:
6
Theories behind mobile marketing research
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 255-278)
.
2010
Persistent link: https://www.econbiz.de/10003919369
Saved in:
7
Mobile store environment dynamics : an interdisciplinary approach
Vrechopoulos, Adam P.
;
Manganari, Emmanouela E.
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 346-361)
.
2010
Persistent link: https://www.econbiz.de/10003919388
Saved in:
8
Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco
- In:
Handbook of research on mobile marketing management
,
(pp. 457-467)
.
2010
Persistent link: https://www.econbiz.de/10003919400
Saved in:
9
Interactive customer retention management for mobile commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Handbook of research on mobile marketing management
,
(pp. 437-456)
.
2010
Persistent link: https://www.econbiz.de/10003919397
Saved in:
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