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~isPartOf:"Handbook of research on technology applications for effective customer engagement"
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Handbook of research on technology applications for effective customer engagement
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Digital marketing : reviewing the field through
science
mapping
technique
Aksoy, Nilsah Cavdar
;
Kabadayi, Ebru Tumer
;
Alan, Alev Kocak
- In:
Handbook of research on technology applications for …
,
(pp. 141-162)
.
2021
Persistent link: https://www.econbiz.de/10012307841
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