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~isPartOf:"Handbook of research on the platform economy and the evolution of e-commerce"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Handbook of research on the platform economy and the evolution of e-commerce
The Routledge companion to digital consumption
13
Premier reference source
12
SpringerLink / Bücher
10
Internet advertising : theory and research
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Contemporary research in e-branding
8
Handbook of social media management : value chain and business models in changing media markets
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
The connected customer : the changing nature of consumer and business markets
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
8
Global consumer behavior
7
Online consumer behavior : theory and research in social media, advertising, and e-tail
7
Springer Proceedings in Business and Economics
7
Strategies and tools for managing connected consumers
7
Transforming gaming and computer simulation technologies across industries
7
Consumer psychology in a social media world
6
Critical explorations
6
Electronic retailing
6
Handbook of research on consumer behavior change and data analytics in the socio-digital era
6
Handbook of research on leveraging consumer psychology for effective customer engagement
6
Leveraging consumer behavior and psychology in the digital economy
6
Social media and crisis communication
6
Transforming e-business practices and applications : emerging technologies and concepts
6
Web technologies for commerce and services online
6
Advances in electronic marketing
5
Advertising, promotion, and new media
5
Aspekte der Digitalisierung in Banken
5
Cases on strategic social media utilization in the nonprofit sector
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
5
Contemporary research in e-marketing ; 2
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Harvard business review : HBR
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
5
Organizations and social networking : utilizing social media to engage consumers
5
Organizing the new industrial economy
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
Research
5
Structural equation modeling approaches to e-service adoption
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Merchants competing on e-commerce platforms : influencing factors on buying behavior
Wohllebe, Atilla
- In:
Handbook of research on the platform economy and the …
,
(pp. 204-230)
.
2021
Persistent link: https://www.econbiz.de/10012705017
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2
Customer satisfaction towards online shopping by empirical validation of self-determination theory
Tandon, Urvashi
;
Ertz, Myriam
- In:
Handbook of research on the platform economy and the …
,
(pp. 177-203)
.
2021
Persistent link: https://www.econbiz.de/10012705013
Saved in:
3
A look at the new online consumer behavior on social media platforms
Rosário, Albérico Travassos
- In:
Handbook of research on the platform economy and the …
,
(pp. 344-369)
.
2021
Persistent link: https://www.econbiz.de/10012705057
Saved in:
4
Effectiveness of social interactivity in merchant websites on emotional and behavioral responses : study of the anthropomorphic virtual agent and the commercial discussion forum
Ben Saad, Sihem
;
Choura, Fatma
- In:
Handbook of research on the platform economy and the …
,
(pp. 324-342)
.
2021
Persistent link: https://www.econbiz.de/10012705051
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5
Overview, framework, and research propositions of secondhand exchange in the platform economy
Armstrong Soule, Catherine A.
;
Hanson, Sara
- In:
Handbook of research on the platform economy and the …
,
(pp. 129-152)
.
2021
Persistent link: https://www.econbiz.de/10012705001
Saved in:
6
Shipment tracking, delivery speed, and product presentation as antecedents of repurchase intention : predictors of online shopping repurchase intention
Tandon, Urvashi
- In:
Handbook of research on the platform economy and the …
,
(pp. 231-250)
.
2021
Persistent link: https://www.econbiz.de/10012705027
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