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~isPartOf:"Handbook of research on transmedia storytelling, audience engagement, and business strategies"
~isPartOf:"International journal on media management : JMM"
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
International journal on media management : JMM
The journal of media economics
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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The impacts of service quality, perceived value, and social influences on video streaming service subscription
Guo, Miao
- In:
International journal on media management : JMM
24
(
2022
)
2
,
pp. 65-86
Persistent link: https://www.econbiz.de/10013370876
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Do SVOD product attribute trade-offs predict SVOD subscriptions and SVOD account access? : using utility constant sums to predict SVOD subscriptions and SVOD account access
Palomba, Anthony
- In:
International journal on media management : JMM
22
(
2020
)
3/4
,
pp. 168-190
Persistent link: https://www.econbiz.de/10012608874
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The Handmaid's Tale (2017) or Hulu's major investment in great storytelling
Martínez-García, Ángeles
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 43-55)
.
2020
Persistent link: https://www.econbiz.de/10012234755
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