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~isPartOf:"Handbook of research on transmedia storytelling, audience engagement, and business strategies"
~subject:"Fernsehprogramm"
~subject:"Social Web"
~subject:"Zielgruppe"
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Heredia-Torres, María
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Marín-Montín, Joaquín
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
Media-Perspektiven
15
Journal of advertising research
8
Young consumers : insight and ideas for responsible marketers
8
International journal of internet marketing and advertising : IJIMA
7
The journal of media economics
7
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
JMM : the international journal on media management
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal on media management : JMM
3
Jahrbuch Seniorenmarketing
3
Journal of media business studies
3
NBER working paper series
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
The journal of consumer marketing
3
American economic review
2
Aus Politik und Zeitgeschichte : APuZ
2
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing communications
2
Journal of organizational computing and electronic commerce
2
Journal of promotion management : JPM
2
Journal of sports economics
2
Journal of the Academy of Marketing Science
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
2
Psychology & marketing
2
Schriften zu Marketing und Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in human and social aspects of technology (AHSAT) book series
1
Advances in public policy and administration (APPA) book series
1
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Televised sporting events : applications of second screens
Marín-Montín, Joaquín
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 15-29)
.
2020
Persistent link: https://www.econbiz.de/10012234747
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2
Audience engagement and transmedia adaptation : the case of The Lizzie Bennet Diaries
Heredia-Torres, María
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 56-75)
.
2020
Persistent link: https://www.econbiz.de/10012234757
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