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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing communications"
~person:"Campbell, Colin"
~person:"Christodoulides, George"
~person:"Craig, C. S."
~type_genre:"Article in journal"
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Handbook of social media management : value chain and business models in changing media markets
International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
Journal of marketing communications
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ECONIS (ZBW)
3
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How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.
;
Christodoulides, George
;
Bonhomme, …
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
Saved in:
2
Partnering for growth in emerging markets : why advertising agencies need to lead, not follow
Craig, C. S.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 361-362
Persistent link: https://www.econbiz.de/10010245584
Saved in:
3
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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