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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing communications"
~person:"Duhan, Dale F."
~type_genre:"Article in journal"
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Handbook of social media management : value chain and business models in changing media markets
International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
Journal of marketing communications
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Outcomes of advertiser-agency relationships : the form and the role of cooperation
Duhan, Dale F.
;
Sandvik, K°are
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 881-919
Persistent link: https://www.econbiz.de/10003916105
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