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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"SpringerLink / Bücher"
~person:"Zhou, Liling"
~subject:"qualitative research"
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Handbook of social media management : value chain and business models in changing media markets
International journal of advertising : the quarterly review of marketing communications
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The myth of big data : Chinese advertising practitioners' perspective
Chen, Huan
;
Zhou, Liling
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
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